Connect-Human LLP

Project Overview

Connect-Human was a social enterprise which provides a platform that negotiated interaction between individuals so as to promote enthusiastic acceptance of diversity among people. At Connect-Human, we believed that leveraging the technology penetration in people’s lives would lead to a better understanding of attitudes and beliefs of humans which could make a difference while increasing efficiency, productivity and creativity in institutions and society at large. 

My Role

As a co-founder of the start-up, I was the Head of Research and Communications. I led market and product research to determine development process.

Responsibilities:

1. Ensured sound product and service development
2. Constantly informed by state-of-the-art research in relevant fields
3. Ensured long term sustainability of the company
4. Checked on the roles of rest of the team.

Product Research and Development

1. Defining the Problem

• Context: Connect Human was envisioned as a platform, which negotiated interaction between individuals aiming to promote the enthusiastic acceptance of diversity among people. We believed that leveraging the technology penetration in people’s lives would lead to a better understanding of attitudes and beliefs of humans that could ultimately increase efficiency, productivity and creativity in institutions and society. 
  
• Product: A mobile application which connects two users based on an intelligent matching algorithm which uses their inputs about their preferences and personality. The application powered by AI, takes the users on a dynamic exclusive journey which provides opportunities for them to understand and accept each other while cherishing the experience along the way. This can be positioned as an education product targeting the children or training tool for employees of institution. We are also looking at other segments of the market.

2. Research and Development Process

We conducted research and development in AI and social psychology to get a grip on the foundation on which this product was built.

1. We identified that needs assessment and market research needed to be conducted amongst teachers, children, and corporate employees
2. Identified value added services we could provide using the CH tool

Visual Artifacts

Conclusion:
Owing to personal circumstances, we were unable to continue with the start-up and halted product and market research after 8 months.